About Us

INSPIRE CANADA supports the aspirations of leaders and organizations

Founder’s Personal Statement


Hi, my name is Michael Samson.


I pursue progress and founded INSPIRE CANADA to support others seek and generate significant progress for themselves, and the organizations they lead.


Progress to me is the accomplishment of key goals, assisting people become more fully alive. Progress is also about the creation of, and adaptation to, an evolving world.


Through the design of a unique innovation development program, I determined the foundation model for all our company’s programs and consulting.


This model is called The Trust Paradox©

About the Founder – Michael Samson

Michael is a business consultant who provides leadership development and organizational scale initiatives across Canada.


In witnessing as a senior leader, a large highly successful company stumble and fall through an absence of trust, he committed himself to supporting organizations create a different outcome.


Michael as a leader demonstrated the miss-steps he witnessed beforehand; appearing invulnerable, displaying reactivity, and not applying systems thinking to dilemmas. Recognizing this in himself, he increased his personal and professional development efforts and continually re-commits to his purpose: “to increase trust levels in the world, through demonstrating courage and kindness to myself and others.”


Having completed a Masters degree in Leadership & Organization Development in Seattle, US (Leadership Institute of Seattle, (LIOS)) Michael compliments his business experience with academic study in the methodologies for successful organization and people development. Michael’s background includes a Bachelor’s degree in Commerce, specializing in Human Resource Management and also Marketing at the University of Otago, New Zealand.


His intent as leader of INSPIRE CANADA is to support leaders and organizations accomplish significant progress.

Jeff McAuliffe – Coach and Consultant

Jeff McAuliffe is a coach and consultant with 30+ years of experience in leadership development, process improvement and organization effectiveness to help leaders achieve breakthrough improvements. His focus is coaching leaders, mentoring change agents and supporting teams to create dramatic levels of improvement.

Clients have included Amazon, Bill and Melinda Gates Foundation, Microsoft, Group Health, Sound Transit, and Port of Seattle.

Dr. Yabome Gilpin-Jackson – Coach and Consultant

Yabome Gilpin-Jackson, PhD is an award-winning facilitator and organization development professional. As a result of her life experiences, she has become interested in the dynamics and importance of holding global mindsets and honouring diversity and social inclusion in our locally global world, and is a sought-after speaker and facilitator in this area. She has worked with corporate, non-profit/social profit and public sector organizations, internationally.

Her work has included leading the Organizational Development Practice in the largest BC healthcare region and her clients have included: Lululemon, Simon Fraser University, South African Public Service/UNDP and the Royal College of Canada among others.

Dr. Mark Jones – Coach and Consultant

Dr. Jones has over 35 years organizational development, performance optimization (quality/process improvement | informatics), and transformative technology experience.

He is an experienced senior executive consultant having achieved tremendous cost savings, cost avoidance, and revenue generation for clients such as: ALCOA, Boeing, NASA, and Intel.

He has over thirty-five years experience in leading, developing, and implementing effective multi-cultural competency, diversity, inclusion, and equity programs.