About Us

INSPIRE CANADA provides leadership development services to support the aspirations of leaders and organizations across Canada.

Founder’s Personal Statement


Hi, my name is Michael Samson.


I pursue progress and founded INSPIRE CANADA to support others seek and generate significant progress for themselves, and the organizations they lead.


Progress to me is the accomplishment of key goals, assisting people realize their potential and become more fully alive. Progress is also about the adaptation to, and the creation of, an evolving world.


Based on client requests I created a unique innovation development program. Through the design of this program I determined the foundation model for all our company’s development programs and consulting.

This model is called The Trust Paradox©

About the Founder – Michael Samson

Michael is a business consultant who provides leadership development and organizational scale initiatives across Canada.


While born in Toronto, Michael spent 25 years of his life as a New Zealander and promised himself at the age of 10 to return to Canada and live in this wonderful country as an adult.


In witnessing as a senior leader, a large highly successful company stumble and fall through an absence of trust, he committed himself to supporting organizations create a different outcome.


Michael as a leader demonstrated the miss-steps he witnessed beforehand; appearing invulnerable, withholding thoughts and feelings, story-making, and reactivity. Recognizing this in himself, he increased his personal development efforts and continually re-commits to his purpose: “to increase trust levels in the world, through demonstrating courage and kindness to myself and others, in every interaction.”


Having completed a Masters degree in Leadership & Organization Development in Seattle, US (Leadership Institute of Seattle, (LIOS)) Michael compliments his business experience with academic study in the methodologies for successful organizational change and people development. He is currently studying service design thinking and works his spiritual practice for “development at depth”.


Michael’s background includes a Bachelor’s degree in Commerce, specializing in Human Resource Management and also Marketing at the University of Otago, New Zealand. Upon completing university he became the youngest ever marketing manager at IBM New Zealand, eventually becoming responsible for the positioning of IBM NZ Global Services, and part of the senior management team for the professional services division.


His intent as leader of INSPIRE CANADA is to support leaders and organizations across Canada accomplish significant progress.

Jeff McAuliffe – Coach and Consultant

Jeff McAuliffe is a coach and consultant with 30+ years of experience in leadership development, process improvement and organization effectiveness to help leaders achieve breakthrough improvements. His focus is coaching leaders, mentoring change agents and supporting teams to create dramatic levels of improvement.

Clients have included Amazon, Bill and Melinda Gates Foundation, Microsoft, Group Health, Sound Transit, Port of Seattle.